Demographic Info:
- Age: 10-80, targets groups of people for gatherings.
- Gender: No specific gender
- Location: Typically, in Urban or Suburban areas
- Education: No education level is needed to be a customer
- Occupation: Probably middle class
- Marital Status: Any relationship status
- Household Size: Any size fits
Psychographic Info:
- Attracts people with an array of hobbies and interests. Everyone likes and needs food. People of all walks of life and people with any beliefs can enjoy Applebee’s. A common theme among customers is their value on togetherness.
Behavioral Info:
- Some people order food online, but most get it in person at the restaurant. Online ads and commercials are played to attract customers. New additions to the menu can be advertised across many platforms, but are most common on the t.v or Instagram.
Objections and Concerns:
- Potential Barriers
- Location could deter people from visiting. Customers would usually need a car to get to Applebee’s, so this could be difficult for their younger audience
- Price can also deter people from visiting because the meals are more expensive than home-cooked ones, so many people might choose to stay home and save money.
Goals:
- Short-term goals of customers are typically to get a good meal to satisfy their hunger. Long-term goals would be along the lines of having a memorable experience. Applebee’s can satisfy these goals by giving high-quality food and good service to make a lasting impact on customers.
Quotes and Real-Life Examples:
- Customer Quotes:
- “They went from really good food and decent prices to no longer having really good food and price gouging. The meal I got was definitely not worth almost $70. Never again.” – Bonni
Based on the Customer Persona, we can infer that a typical customer looks like this:
Customer Persona:
Name: Barbara
Age: 37
Occupation: Nurse
Goals: Balancing her social life with friends, her work life, and her two young kids at home. Her goal is to stay in touch with her friends and still make time for them.
Challenges: Trying to budget her life so she can still provide for her family while being able to do fun things with her friends. Trying to find time to hang out with friends.
Personality: She is very bubbly and outgoing. She has a passion for helping others, so she is a natural caregiver and thrives as a nurse and as a mother. Also has a quirky sense of humor. Enjoys reading in her free time.
Sources:
https://www.statista.com/topics/6343/applebees-neighborhood-grill-and-bar/#topicOverview