Applebee’s Content Creation with AI

by

Customer Persona:

  • The first step was to figure out what I needed to make a customer persona. To figure this out, I entered into ChatGPT this prompt: “I want to create a customer persona. What information do I need to create it?”
  • These were the results:
  • To make a customer persona specific to Applebee’s, I used their website link and typed this prompt into ChatGPT: “https://www.applebees.com/en/about-us OK, I’ve uploaded a file regarding Applebee’s business. Based on the file, try to infer all the information you need to create a customer persona (i.e., a promising new student persona). Then, also list the information you think is still needed.”
  • These were the results of what ChatGPT could infer about a typical customer:
  • This was the student customer persona ChatGPT generated based on the website information:
  • This is the information ChatGPT said it still needed to create a good customer persona:
  • Next, to find this missing information, I typed in this prompt into ChatGPT: “Regarding the following items, we don’t have detailed information. Based on all the general information available to you, guess what they might be like: Specific Interests & Hobbies: Details about what prospective students enjoy outside of academics (e.g., sports, arts, clubs). Personality Traits: Are they more academically driven, socially active, or career-focused? Detailed outline behavior: Which social media platforms do they prefer? How do they search for and interact with educational institutions online? Family Background: Information about parental education levels and involvement in the decision-making process. Financial Background: More granular details about family income levels and financial concerns. Careers Aspirations: Specific job roles or industries they aspire to work in after graduation.”
  • These were the results
  • Last to get a final customer persona for Applebee’s, I typed this prompt into ChatGPT: “Now, you have all the information to create a customer persona. Using the information in our conversation, create a customer persona for Applebee’s.”
  • This is what the results were:

Search Engine Optimization (SEO)

  • It is important to understand what customers want from a company to succeed. A good way to figure out how to cater to an audience is to see what they are looking for. To better understand Applebee’s customers, I typed this prompt into ChatGPT: ” Make a list of the top 5 keywords people use to find information about Applebee’s on Google. In a numbered list.”
  • These were the results:

Content Creation

  • To help attract customers, people post on social media. To get ideas of what to post, I put the prompt into ChatGPT: “Write 10 blog post ideas about Applebee’s that the customer persona created earlier is searching for.”
  • This was the result:

Writing A Blog Post

  • To create a blog post, I entered this prompt into ChatGPT: “I want you to act as a blogger with expertise on Applebee’s. You are writing a blog post for “Applebee’s Happy Hour Guide: What Students Should Order”. This post should be helpful for people learning about Black Hills State University. There should be a call to action at the end of each section. The blog post will be 500 to 600 words long. The tone will be informal. You should write as an individual blogger with a personal approach, so do not use the plural first-person to refer to yourself. Eg. “our”, or “we”. Only use the singular first-person. Do not use passive voice.”
  • This was the result:

Social Media Posts

  • To get more people’s attention, it is important to have media posts and visuals to capture people’s attention. To create a good social media post, I used this prompt in Chat GPT: “Create an Instagram post regarding ‘AppleBee’s Happy Hour Guide: What Students Should Order. For this customer persona.”
  • This was the result:

Image Creation

  • First, I need ChatGPT to create a prompt to generate a good image prompt for Leonardo AI. This is the prompt I used: “Today, we’ve seen how AI can revolutionize marketing strategies. ChatGPT has shown its potential in creating customer personas, optimizing SEO, and generating content. Remember, these tools are here to enhance our creativity, not replace it. The future of marketing lies in the collaboration between human insight and AI capabilities. Your challenge is to harness this potential and innovate. With these tools at your disposal, you’re ready to lead in the rapidly evolving digital landscape. Create a prompt to generate an impactful image for Applebee’s.”
  • The results were:
  • “Create a vibrant, high-energy scene inside an Applebee’s restaurant during happy hour. A diverse group of college students in their early 20s sit around a table filled with shareable appetizers like boneless wings, mozzarella sticks, and spinach artichoke dip. The students are laughing, taking photos of their food, and enjoying drinks while watching a sports game on large TVs in the background. The atmosphere feels warm, social, and welcoming, with modern lighting, colorful drinks, and a lively neighborhood-grill vibe. The image should feel authentic to student life, emphasizing affordability, friendship, and celebration after classes. Cinematic lighting, realistic photography style, warm tones, depth of field, energetic social environment, and subtle Applebee’s branding visible in the background.”
  • I then entered that prompt into the image creation part of Leonardo AI, and one of the results was this picture: 

AI is a great tool for marketing and can really help a business attract more positive attention. It is also very easy and time-efficient with little to no cost.

Leave a Comment