ChatGPT Sephora Review Analysis

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Finding Company reviews

  • You can find Sephora reviews by clicking the ‘reviews’ tab when searching for Sephora in Google Maps. Then you can sort them from highest to lowest reviews to separate them.

Positive Review Analysis

  • The prompt I entered into ChatGPT to find out the positives of Sephora was, “ What are customers most satisfied with based on the reviews?” I also added a copied list of all the 4 and 5 star reviews. 
  • The results were:

Second Analysis

  • To help narrow downs specific common loved attributes from the reviews, I typed into ChatGPT, “Extract positive keywords from those reviews, and analyze the frequency andassociations of these keywords”
  • These were the results:

Recommendations

  • I typed this prompt into ChatGPT: “What would be the suggestions from these findings?”
  • These were the results:

Negative Review Analysis

  • The prompt I entered into ChatGPT to find out the negatives of Sephora was, “ What are customers most dissatisfied with based on the reviews?” I also added a copy of all the 1- and 2-star reviews. 
  • The results were:

Secondary Analysis

  • I then used this prompt in ChatGPT, “Extract negative keywords from those reviews, and analyze the frequency and associations of these keywords.”
  • These were the results:

Recommendations

  • Then I typed in, “What would be the suggestions from these findings?”
  • These were the results

Using A.I. is a great way for companys to quickly sift through reviews to see what their strengths and weakness are in order to become more successful.

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